Acqua di Parma and Poltrona Frau present the first designer car air diffuser.

Acqua di Parma, the symbol of the purest Italian style, and Poltrona Frau, synonymous with leather culture, research and design, present the new Car Diffuser, within the Airound collection.

An elegant designer article, devised, like the Smart Home Diffuser, by the multi-prizewinning duo of designer GamFratesi, planned in every detail to offer an all-round sensory experience. The result is a new original expression of the affinity of values between Acqua di Parma and Poltrona Frau, that for over 100 years have shared the passion for top craftsmanship and the ability to create new classic products.

The new Car Diffuser combines formal purity, high-performance materials and unique scented compositions. Its circular shape recalls the iconic boxes of Acqua di Parma and is enhanced by the essential light design of the two parts that form it. The leather case in highly-prized PELLE FRAU®, with hot-printed logos of “Acqua di Parma” and “Poltrona Frau”, and the inside part that contains the refills of the Maison’s fragrances.