Jaeger-LeCoultre Made Of Makers Programme

Continuing to expand its cultural universe, Jaeger-LeCoultre announces the latest instalment in its Made of Makers programme: a new collaboration with Brendi Wedinger, a Los Angeles-based multi-media artist recognised for her work in 3D digital arts, sculpture and floristry.

Expanding the Dialogue Between Watchmaking and the Arts

Through a series of collaborations with artists, designers and craftsmen from disciplines outside watchmaking, Made of Makers explores and extends the dialogue that naturally exists between horology and art. The programme focuses on artists who share Jaeger-LeCoultre’s values of creativity, expertise and precision, with nature at its core, exploring new forms of artistic expression through different and often unexpected materials and media. Like the watchmakers of La Grande Maison, these artists and innovators have a deep respect for the past as their creative foundation and a springboard for their trailblazing work. This year, Jaeger-LeCoultre further explores the world of contemporary art with an unexpected new collaboration.

A Distinctive Artistic Vision that Unites Nature with Technology

Based in Los Angeles, Brendi is a multi-disciplinary artist and designer whose three-dimensional, digital artworks blur the boundary between real life and fantasy. Taking inspiration from nature as her primary theme – with an emphasis on biodiversity, sustainability and renewal, and a particular love of flowers – she combines various elements to form a new and surreal visual reality that is almost tangible, occasionally abstract, often highly sculptural, and always emotionally captivating.