Acqua di Parma Introduces Buongiorno as an Eau du Parfum

Introducing Buongiorno, a first-of-its-kind release for Acqua di Parma in an ode to the Italian Art of Living—filling everyday with the art of vibrant sophistication and finding beauty even in the smallest moments and rituals. A manifesto of the spirit of Acqua di Parma where being Italian is about what you value, from life’s pleasures to the joy of the present moment.

This much-anticipated Eau de Parfum captures the essence of sparkling new beginnings inspired by the arrival of spring in the Tuscan hills, evoking the morning dew and the feeling of the first rays of the sun on your skin.

Buongiorno is crafted through the art of co-distillation, where petitgrain and basil are distilled simultaneously, harmonizing their distinct characters into a single olfactory masterpiece. The fragrance opens with a robust aromatic top, featuring invigorating notes of lemon, spearmint, and rosemary, alongside the co-distilled basil and petitgrain.

A standalone fragrance, the new Buongiorno comes in a striking yellow transparent coloured bottle, a visual representation of the radiant freshness and vibrant energy that it embodies.

The Buongiorno experience expands with a bath and body and lifestyle range. It includes a hydrating Hand Balm, a Perfumed Soap Bar in a shape that echoes ancient columns of classical architecture, a sumptuous Hand Soap, and a hydrating Hand Lotion, both presented in elegant 330ml Art Deco-inspired glass bottles.