Sunspel’s New Covent Garden Store

Sunspel has opened its eighth London store on Covent Garden’s Floral Street on April 10th. The opening continues Sunspel’s retail expansion, following the new Jermyn St store opening at the end of 2024.

The 850 sq ft space is well located to cater to Sunspel’s international clientele and stocks its full menswear collection, including its iconic Riviera Polo Shirt, worn by Bond, and the Sunspel Classic T-shirt, handmade in its Long Eaton factory.

CEO Raul Verdicchi says “We’re very pleased to be opening on Floral Street, in the heart of Covent Garden. It’s a well-known destination with a truly international audience, and an ideal location for Sunspel. This is part of a wider strategy to strengthen our retail presence—relocating and modernising our stores, as we’ve done recently with Jermyn Street, while also expanding internationally with new openings in the US.”