Erling Haaland joins Breitling’s All-Star Squad

Breitling has announced that Manchester City star, Erling Haaland, is the latest face of the brand.

The striker joins other standouts of sport that include basketball’s Giannis Antetokounmpo, snowboarding’s Chloe Kim, and American football’s Trevor Lawrence, to complete Breitling’s new “all-star squad.”

 At the time of this release, the football superstar had just broken records for 15 Premier League goals in his first nine matches and 28 Champions League goals in his first 22 appearances.

 “Erling Haaland is exactly what we look for in a squad member,” says Georges Kern, CEO of Breitling. “He’s a powerful performer, he’s got tremendous character, he’s completely authentic and down to earth—Erling is the absolute embodiment of Breitling’s casual and inclusive luxury.”

 “I’m a watch freak, so I was already a big fan of the brand,” says Haaland of the partnership. “If you know my style, you know I always go for a clean look that can take me between my public and private life. The new Breitling I’m representing is exactly that: a watch that works for everything that I do. I can’t wait to introduce it next month and to finally wear it myself.”